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Selling Your Home in a Seller’s Market: Strategies for Success

Selling Your Home in a Seller’s Market: Strategies for Success

A seller's market can provide a valuable opportunity for homeowners, but favorable market conditions are only part of the equation.

The strongest sellers don't simply list their homes—they create a strategy.

From pricing and preparation to marketing, showings, negotiations, and closing, every decision can affect the outcome.

If you're considering selling your home, start by understanding what buyers are looking for and how your property compares with other homes currently on the market. With the right preparation and guidance, you can position your home to attract serious buyers and take full advantage of favorable market conditions.

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Most Home Sales Close – Here’s How To Keep Yours on Track

Most Home Sales Close – Here’s How To Keep Yours on Track

Most home sales still close, and the biggest thing that could get in the way of yours is the one thing you can actually do something about.

With the right prep, your sale has every reason to make it to the finish. So, let’s connect and get your house sold. 

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Who Has the Upper Hand in Today's Housing Market?

Who Has the Upper Hand in Today's Housing Market?

This market isn’t one-size-fits-all.

If you're wondering who has the upper hand where we live, let's talk. I'll show you exactly what the numbers look like in our market – and what strategy gives you the best shot at getting what you want.

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The “Take It or Leave It” Attitude Is Fading from the Market – What That Means for You

The “Take It or Leave It” Attitude Is Fading from the Market – What That Means for You

Sellers and builders are both giving buyers more to work with this year. Want to know what’s realistic to expect in concessions and incentives in our market? Let’s connect.

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That House That’s Been Sitting Could Be Your Best Shot at a Deal

That House That’s Been Sitting Could Be Your Best Shot at a Deal

A house sitting on the market isn’t always a glaring red flag. In today’s market, it may be your best opportunity yet.

For help deciding which lingering listings are actually worth a second look, let’s connect.

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Two Big Reasons To Move This Summer

Two Big Reasons To Move This Summer

Could waiting until later this year work out? Sure. But it's important to understand what you may gain by moving now too – that way you have the full picture before you decide.

If a 2026 move is on your radar, let’s connect and talk about what matters most to you. Depending on your priorities, Summer could be your moment.

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MarketTracker Silicon Valley- February 2026 from CharlieBrownSF
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MarketTracker Silicon Valley- February 2026 from CharlieBrownSF

February 2026 Silicon Valley Real Estate Market Summary

  • Single-family median sale prices showed a mixed picture in January, with San Mateo and Santa Cruz Counties posting year-over-year gains while Santa Clara County saw a nearly 4% decline.

  • Inventory levels remain constrained heading into 2026, with single-family home inventory down 12% year-over-year despite a strong month-over-month rebound in new listings.

  • Condos are taking dramatically longer to sell across the region, with days on market increasing by more than 50% in most counties.

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MarketTracker Bay Area- February 2026 from CharlieBrownSF
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MarketTracker Bay Area- February 2026 from CharlieBrownSF

February 2026 Bay Area Real Estate Market Summary

  • Single-family home prices are surging in San Francisco and parts of the North Bay, with year-over-year gains exceeding 16% and 19% in San Francisco and Marin County, respectively, while other pockets of the region are seeing modest declines.

  • Inventory levels have collapsed across the Bay Area, with single-family home inventory down by double digits in every submarket on a year-over-year basis.

  • Condos continue to struggle with pricing and longer days on market, while single-family homes are flying off the shelves in many areas.

  • Nearly every single-family home market in the Bay Area is firmly in seller's market territory, with several counties sitting at or below one month of supply.

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MarketTracker San Francisco- February 2026 from CharlieBrownSF
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MarketTracker San Francisco- February 2026 from CharlieBrownSF

February 2026 San Francisco Real Estate Market Summary

  • Housing got substantially more affordable on a year-over-year basis in December.

  • Rates continue to fall, as lending markets price in lower long-term interest rates.

  • Inventory and sale metrics are roughly in line with what we were seeing around this time last year.

  • Despite the fact that we’ve seen interest rates come down quite a bit over the last year, median home sale prices are roughly in line with where they were last year!

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MarketTracker San Francisco- January 2026 from CharlieBrownSF
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MarketTracker San Francisco- January 2026 from CharlieBrownSF

January 2026 San Francisco Real Estate Market Summary

  • As interest rates continue to fall, median monthly P&I payments do as well, making housing slowly but surely more affordable on a national scale.

  • Mortgage rates are currently at the lowest point they’ve been at in recent years, as the Fed continues its rate cut cycle.

  • Despite falling interest rates, inventories still remain higher than they were at this point last year.

  • We very briefly saw rates break the 6% mark recently, following some commentary from Trump regarding the purchase of mortgage-backed securities by Fannie and Freddie.

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MarketTracker East Bay - January 2026 from CharlieBrownSF
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MarketTracker East Bay - January 2026 from CharlieBrownSF

January 2026 East Bay Real Estate Market Summary

  • Single-family home prices held relatively steady in December, while the condo market continued its year-long slide with double-digit declines in Alameda County.

  • Inventories dropped significantly as the year came to a close, with single-family home inventory down nearly 19% year-over-year.

  • Single-family homes continue to move quickly, while condos are spending considerably more time on the market.

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MarketTracker Silicon Valley - January 2026 from CharlieBrownSF
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MarketTracker Silicon Valley - January 2026 from CharlieBrownSF

January 2026 Silicon Valley Real Estate Market Summary

  • Single-family median sale prices rebounded across most of Silicon Valley in December, with San Mateo County posting nearly 10% year-over-year gains.

  • Inventory levels have plummeted to their lowest levels in years, with single-family home inventory down more than 21% year-over-year.

  • Despite the inventory crunch, listings in Santa Cruz County are spending significantly more time on the market compared to last year.

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MarketTracker Bay Area - January 2026 from CharlieBrownSF
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MarketTracker Bay Area - January 2026 from CharlieBrownSF

January 2026 Bay Area Real Estate Market Summary
The Bay Area closed out 2025 with unprecedented inventory contraction, with most regions experiencing 20-40% year-over-year inventory declines as the holiday season accelerated a dramatic shift toward seller's markets.

  • San Francisco led regional price appreciation with single-family homes up 8.63% and inventory hitting historic lows of just 93 homes for sale, while other regions showed more mixed results with pockets of softness.

  • Days on market trends diverged sharply across the region, with San Francisco and parts of the East Bay accelerating while other areas like Santa Cruz County experienced significant slowdowns despite tight inventory.

  • The entire Bay Area has transformed into seller's market territory across nearly all property types, with several regions reaching extreme supply constraints not seen in years.

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MarketTracker North Bay - January 2026 from CharlieBrownSF
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MarketTracker North Bay - January 2026 from CharlieBrownSF

January 2026 North Bay Real Estate Market Summary

  • Median sale prices were mixed across the North Bay in December, with Napa County single-family homes seeing 7.34% year-over-year growth while Sonoma and Solano Counties experienced slight declines.

  • Inventory levels have plummeted dramatically, with single-family home inventory down 38.85% and condo inventory down 27.99% on a year-over-year basis.

  • Despite the inventory crunch, listings are spending considerably more time on the market than they did last year, with single-family homes in Solano County sitting 42.86% longer.

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MarketTracker Bay Area - December 2025 from CharlieBrownSF
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MarketTracker Bay Area - December 2025 from CharlieBrownSF

December 2025 Bay Area Real Estate Market Summary

Median single-family home prices marked a new two-year high in October.

  • Inventory continues to be a huge issue in both the single-family home and condo markets.

  • Listings aren’t spending very much time on the market, with the average single-family home being sold in just 14 days.

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MarketTracker North Bay - December 2025 from CharlieBrownSF
MarketTracker, Market Insights Charlie Brown MarketTracker, Market Insights Charlie Brown

MarketTracker North Bay - December 2025 from CharlieBrownSF

December 2025 North Bay Real Estate Market Summary

The median single-family home in Marin County sold for 10% less than it did just one year ago in November.

  • Inventories in the North Bay dropped by more than 20% when compared to last month!

  • Despite the inventory dropoff, listings are spending quite a bit more time on the market than they were last year.

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MarketTracker Silicon Valley - December 2025 from CharlieBrownSF
MarketTracker, Market Insights Charlie Brown MarketTracker, Market Insights Charlie Brown

MarketTracker Silicon Valley - December 2025 from CharlieBrownSF

December 2025 Silicon Valley Real Estate Market Summary

Single-family median sale prices declined across the board for the first time in more than a year in November!

  • Despite declines in price across the board, inventories are down more than 10% year-over-year.

  • The average single-family home in Santa Cruz County is spending more than twice as much time on the market when compared to last year.

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MarketTracker San Francisco - December 2025 from CharlieBrownSF
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MarketTracker San Francisco - December 2025 from CharlieBrownSF

December 2025 San Francisco Real Estate Market Summary

Mortgage rates continue to slowly move downwards, as the Federal Reserve continues its rate cuts.

  • Inventories remain high, as new supply is hitting the market faster than existing homes are being sold.

  • Last Wednesday, the Fed lowered the federal funds rate by another 25 basis points, bringing the target range to 3.50%-3.75%.

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MarketTracker San Francisco - November 2025 from CharlieBrownSF
MarketTracker, Market Insights Charlie Brown MarketTracker, Market Insights Charlie Brown

MarketTracker San Francisco - November 2025 from CharlieBrownSF

November 2025 San Francisco Real Estate Market Summary

Median single-family home prices marked a new two-year high in October.

  • Inventory continues to be a huge issue in both the single-family home and condo markets.

  • Listings aren’t spending very much time on the market, with the average single-family home being sold in just 14 days.

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